Case Study
#TheFutureOfEnergy
FUZE Case Study 
Situation Analysis
Digital Wildcatters, a leading oil and gas community for industry professionals. conceptualized an energy tech event: FUZE. The goal was to bring stakeholders from different energy sectors (oil and gas, solar, wind, geothermal, and nuclear) to a single stage and discuss the impact of technology on the industry.
The Problem
The brand lacked awareness in the renewables space, so they required paid media to promote the event. In three months, we needed to track conversion on a third-party platform.
Our Role
Identifying paid media channels to target, conversion tracking setup, and developing campaigns for every industry sector. Quick A/B test allowed us to select the graphics. We deployed our campaign by combining crafted messaging, strategic visuals, and a landing page for leads.
Timeline, Key Results and ROI
June 27th, 2021 – June 27th, 2022
$36K
Initial Investment
$156K
Total Revenue
+428%
Total Ad Spend
+637%
Return On Ad Spend
$36K
Initial Investment
$156K
Total Revenue
+428%
Total Ad Spend
+637%
Return On Ad Spend
Conclusion
Identifying paid media channels to target, conversion tracking setup, and developing campaigns for every industry sector. Quick A/B test allowed us to select the graphics. We deployed our campaign by combining crafted messaging, strategic visuals, and a landing page for leads.
